About DotRally

DotRally helps people discover, research and keep track of domain names. It brings market signals, publicly reported sales, a daily naming study and a personal portfolio workspace into one place.

Preview product

DotRally is in public preview. Values, scores and insights are informational only. They are not offers, guarantees of value or financial advice, and sample names are never presented as real sale offers.

How names are rated (Name Quality 3.1)

The score answers one question: how clear and usable is the name as a brand name, from its words and spelling alone. It is not a price, search demand, buyer interest, liquidity or a trademark check. The same engine and the same score are used in the generator, the appraisal, the Marketplace and the Investor Workbench.

How a name is read. The whole name is checked against the word list first; it is split only when it is not one known word. So “cowry” is one word (an uncommon spelling of “cowrie”), not “co” + “wry”. Add-ons such as “-ly”, “-fy” or “-co” are read only at the end of a name; prefixes such as “co-” or “re-” only at the start, only when the whole name is not a word, and only before a common word (“co” + “lab”). Acronyms such as AI, API or UX are read as acronyms with their meaning (“AI = artificial intelligence”, usual in tech names); a common word that is also an acronym (“it”) stays a word. British and other spellings (“colour”) are recognised and labelled. A name that is not in the word list is not judged on meaning: it may be a rare word, a name, a foreign word or an invented brand, and it is never called weak for that reason; only its sound and spelling are scored.

Formula (method only): 10 × meaning^0.55 × length^0.25 × ease^0.20. Meaning is what the name is made of: one common word scores highest, then an acronym or a listed English phrase, then two words, and lower for padding (“go”, “get”, “my”), add-ons, three or more words, repeats or negative words. Length and ease (pronunciation, spelling, one clear reading) can only move the score within that band. The extension is never part of the score.

Sources: the English Speller Database (ESDB, formerly SCOWL, by Kevin Atkinson; MIT-like licence) for words up to its size 70, British and other spellings, commonness, listed phrases and abbreviations; short editorial lists, written by the DotRally team, for acronym meanings, name endings, modifiers, filler words and negative words. No AI is used for the score. Calibration: a labelled sample of 55 names (labels by the DotRally team, not user research) — 51/55 exact, all within one band. A separate 40-name holdout written before this version was run: 36/40 bands and 39/40 readings match. Both samples are written by the engine’s authors, so they are not an independent accuracy measure. Known limits: English only; it cannot tell whether two real words make sense together; words outside ESDB size 70 are not known. If a reading or explanation is wrong, use “Report a wrong reading” on the name: reports are reviewed by the team and never change a public score by themselves.

Contact

Questions or feedback: hello@dotrally.com